A comprehensive guide to understanding and communicating key startup concepts. Your Go-To Resource for Startup Terminology: A Glossary of Key Metrics, Definitions, and Formulas
A lock-up period is a contractual agreement between a company and its investors that restricts the sale of the company's shares for a certain period of time.
Read MoreMarginal cost is the additional cost incurred by a company for producing one additional unit of a good or service.
Read MoreTo calculate marginal cost, you need to determine the change in total cost and the change in the quantity of goods or services produced.
Read MoreMarkup is the amount added to the cost of a product to determine the selling price. It is calculated by dividing the difference between the selling price and the cost by the cost and expressing the result as a percentage.
Read MoreTo calculate the markup as a percentage, you would divide the markup by the cost and multiply the result by 100.
Read MoreA minimum viable product (MVP) is a product with just enough features to be able to be used by early customers who can then provide feedback for future product development.
Read MoreMonth over Month (MoM) is a term used to compare the performance of a metric or business metric from one month to the same month in the previous year.
Read MoreMonthly Recurring Revenue (MRR) is a metric used to track the amount of predictable revenue that a company can expect to receive on a regular basis from its subscription-based business model.
Read MoreNet Dollar Retention (NDR) is a metric used to measure the overall health of a subscription-based business.
Read MoreNet profit, also known as net income or net earnings, is a company's total earnings or profit after all expenses, taxes, and other costs have been deducted from its total revenue.
Read MoreThe Net Promoter Score (NPS) is a measure of customer loyalty and satisfaction.
Read MoreNet profit, also known as net income or net earnings, is the profit earned by a company after all expenses have been accounted for.
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