Financial forecasting is the process of estimating future financial performance based on an organization's current and historical financial data. Financial forecasting typically involves projecting key financial metrics, such as revenue, expenses, and profit, and is used to inform decision-making and planning.
For example, a company may use financial forecasting to project its revenue and expenses for the next quarter. To do this, the company may review its financial data from the previous quarter, including its sales and expenses, and consider any known or expected changes in its business, such as the introduction of a new product or an increase in operating costs. Based on this information, the company can create a financial forecast that projects its revenue and expenses for the next quarter.
Financial forecasting is an important tool for businesses, as it allows them to plan for the future and make informed decisions about how to allocate their resources. By regularly forecasting their financial performance, businesses can identify potential challenges and opportunities and take action to maximize their profitability and growth. Additionally, financial forecasting is often used by investors and analysts to evaluate the potential performance and risk of a business.