In the fast-paced world of entrepreneurship, founders often find themselves juggling a long list of responsibilities — growing the business, raising funds, leading teams, and still trying to maintain their sanity along the way. But what if founders approached their physical, mental, and financial health with the same seriousness they bring to their business? That was exactly the idea behind ‘Fitness For Founders’, a first-of-its-kind event hosted on November 1, 2025, at Inc 5 Media, Production City. The event was a collaborative initiative by Finanshels, the UAE’s tech-enabled accounting and compliance partner for startups and SMEs, and ShopDoc, one of the region’s trusted names in telemedicine and health technology. This wasn’t just another networking meet-up. It was a full-day experience designed to equip founders with the tools, insights, and inspiration to build discipline not just in their business — but in their bodies and minds too.

Warming Up: A Light Start to a Powerful Day

Instead of jumping into speeches, the event kicked off with something unexpected — an icebreaker stretching session. It was simple, informal, and instantly relaxed the room. Founders who arrived thinking about balance sheets and cap tables suddenly found themselves loosening their shoulders and sharing laughs.

It set the tone for what the day was all about: resetting, refocusing, and reenergizing.

A Keynote on Perseverance from Byju’s Co-Founder, Divya Gokulnath

The energy went up another notch when Divya Gokulnath, Co-Founder of Byju’s, delivered a keynote speech packed with vulnerable reflections from her own journey. Her message was clear — perseverance is the backbone of leadership, and founders who learn to manage themselves are the ones who stay the course.

Her talk became the emotional anchor of the day, reminding everyone that while entrepreneurship can feel lonely, it doesn’t have to be isolating.

Panel 1: Financial Fitness — What Strong Founders Do Differently

The first panel focused on a founder’s biggest blind spot: financial discipline.

Moderated by Muhammed Shafeekh, CEO of Finanshels, the discussion featured:

  • Youssef Salem, CFO, ADNOC Drilling
  • Nupur Mittal, Co-Founder, OCTA
  • Abhinav Gupta, CEO, CARS24 Arabia
  • Chada El Islam, Founder & CEO, ENERGIX Ventures

Each panelist brought a unique lens, but the message was consistent — founders who want longevity need to master the fundamentals.

Nupur Mittal highlighted the importance of habits:

“Financial habits are the bedrock of sustainable growth. Founders must prioritize cash flow management and invest in financial literacy to guide their decisions.”

Abhinav Gupta captured it with a simple analogy:

“Just like vehicles need regular servicing, founders need to maintain their mind, body, and finances. Consistency keeps performance smooth and long-lasting.”

From an investor’s seat, Youssef Salem emphasized clarity and discipline:

“Founders who prioritize balance — in their mind, body, and finances — make clearer decisions. Discipline drives lasting business success.”

And Chada El Islam reinforced how wellbeing impacts leadership:

“Founders who take care of their well-being and financial health lead with focus and purpose. Healthy leaders build resilient companies.”

Reflecting on the conversations, Shafeekh summed it up perfectly:

“Discipline and clarity go hand in hand — in business and in life.”

Panel 2: Wellness & Performance — The Founder’s Most Underrated Advantage

The second panel, moderated by Shihab Makaniyi, Founder & CEO of ShopDoc, shifted the spotlight to mental and physical fitness.

Joining him were:

  • Divya Gokulnath
  • Dilip Kumar, Zerodha Rainmatter Investments

Together, they explored a truth many founders overlook: business performance is directly tied to personal wellbeing. From burnout to decision fatigue, the panel unpacked why founder longevity depends on holistic health.

This panel resonated deeply — because everyone in the room had lived these challenges firsthand.

Partners Who Powered the Experience

The event’s impact was amplified by contributions from community partners:

  • Shookra offered comprehensive health checkups
  • HUMD supported with creative backdrops and event branding
  • FreshNow kept attendees energized with healthy beverages

The ecosystem truly came together to make the day immersive end-to-end.

Closing with a Founder-Only Workout Session

To wrap things up on a high note, a small group of founders reconvened the next morning for a private workout session led by Dilip Kumar — a fitting finish to an event built around movement, discipline, and mindset.

Why This Event Matters

With founders constantly stretched for time and pulled in every direction, holistic wellness often becomes an afterthought. Finanshels and ShopDoc created this event with one goal: to remind founders that their businesses grow only when they do.

Whether it’s staying compliant, maintaining financial clarity, managing mental health, or building physical resilience — founders need systems, support, and the right partners.

This event was a step in that direction.

About Finanshels

Finanshels is a UAE-born, tech-enabled accounting, tax, and compliance partner for fast-growing businesses. From bookkeeping and VAT to corporate tax, payroll, reporting, and regulatory compliance, Finanshels handles everything founders shouldn’t have to — so they can focus entirely on scaling.

Built for the region’s pace and complexity, Finanshels brings together local expertise, automation, predictable delivery, and founder-friendly service to give businesses the financial clarity and compliance confidence they need to grow without friction.

About ShopDoc

ShopDoc is a leading healthcare solutions provider specializing in telemedicine, wellness services, and medical consultations. Their platform connects individuals with top-tier healthcare professionals, ensuring accessible and affordable care anytime, anywhere.

General
Company liquidation · Finanshels

Closing your UAE company? Close it cleanly, once.

Liquidation report, liquidator appointment, public notices and VAT and corporate tax deregistration, handled by one team.

  • ✓Liquidation report and auditor's letter
  • ✓Liquidator appointment and newspaper notices
  • ✓VAT and corporate tax deregistration
Also covered
  1. Settlement of liabilities
  2. Licence cancellation
  3. Audited final financial statements
After setup · Finanshels

Licence sorted? Get your books and tax registrations right from day one

Every UAE company has to register for corporate tax, and many need VAT too. Finanshels sets up your bookkeeping and handles both registrations.

  • ✓Bookkeeping from your first month
  • ✓Corporate tax registration
  • ✓VAT registration when you need it

"Finanshels designed an accounting system tailor made to our needs and completely automated our finance operations just like they promised."

Jeremy Khatar, CEO, Ronin Global
AML compliance · Finanshels

Get your AML programme in place before the regulator asks

Registration, risk assessment, policies and ongoing screening for UAE businesses covered by AML rules.

  • ✓AML registration and EOCN subscription
  • ✓Entity risk assessment and AML/CFT policy
  • ✓Customer, sanctions and PEP screening
Also covered
  1. Risk assessment report
  2. FIU and sanctions reporting
  3. Ongoing due diligence
Audit services · Finanshels

Need audited accounts for a licence renewal, bank or investor?

Finanshels handles statutory, internal and compliance audits for UAE companies, so you have signed financials when someone asks for them.

  • ✓Statutory audits
  • ✓Internal and compliance audits
  • ✓VAT and tax audit support
When you need one
  1. Trade licence renewal
  2. Bank facilities
  3. Investor due diligence
  4. Corporate tax compliance
Fractional CFO · Finanshels

CFO-level finance leadership, without the full-time hire

Forecasts, cash flow planning, management reporting and fundraising models for growing UAE businesses.

  • ✓13-week cash flow forecast
  • ✓Monthly management reporting pack
  • ✓Investor-ready financial model

"If you ever do any financial modeling/forecasting, I seriously can't recommend Finanshels enough."

Bader Al Kazemi, Founder, Optimize App
Hala Tax · AI tax advisor by Finanshels

Know exactly which UAE taxes apply to your business

Add your business details and Hala Tax shows your Corporate Tax and VAT obligations, your deadlines and the documents you need, in one place.

  • ✓Corporate Tax and VAT obligations for your business
  • ✓Your filing deadlines, based on your financial year
  • ✓Ask Hala anything, or hand off to a Finanshels tax expert
How it works
  1. Add your licence, financial year and turnover
  2. See what applies to you and when it is due
  3. Get answers from Hala, or a tax expert when you need one
Accounting and bookkeeping

Stop doing your own books. Get them reconciled every month.

A Finanshels accountant runs your bookkeeping, reconciliations and month-end close, so your VAT and corporate tax filings are built on clean numbers.

  • ✓Monthly bookkeeping and bank reconciliation
  • ✓VAT-ready and corporate tax-ready records
  • ✓A real accountant who owns your numbers

"Accurate, detailed and on time financial reporting. Good analysis that helped me in taking the right decisions."

Ahmad bin Khaled, Managing Partner, Mr. Brisket
Review on Trustpilot
Finanshels

Accounting, tax and compliance, handled by one UAE team

Tell us where you are stuck and a Finanshels expert will map out what your business needs next.

  • ✓Bookkeeping and accounting
  • ✓VAT and corporate tax registration and filing
  • ✓Audit, AML and compliance support

"Finanshels provided us with quick responses, clear explanations, and regular updates."

Alaa, AA Studio
Review on Trustpilot

Avoid VAT Fines with Finanshels - At just AED 499.

Stay Compliant and Stress-Free: Let Us Handle Your VAT Registration, So You Don’t Have to Worry About Penalties - 0 Errors Or Get 100% Refund

Trusted by 1000+ Businesses in UAE

File Your VAT with Confidence – 0 Errors Or Get 100% Refund

Focus on What Matters: Let Finanshels Take Care of Your VAT Filing and Save You from Costly Penalties at just AED 499.

Trusted by 1000+ Businesses in UAE

Get Peace of Mind for Just AED 499 – Ensure Your Corporate Tax Registration Today - 0 Errors Or Get 100% Refund.

Let Finanshels Handle Your Corporate Tax Registration with 100% Accuracy, So You Never Have to Worry About Fines.

Trusted by 1000+ Businesses in UAE

Don’t Let Corporate Tax Filing Keep You Up at Night - 0 Errors Or Get 100% Refund

Focus on What You Do Best and Let Finanshels Handle Your Corporate Tax Filing with 100% Accuracy, So You Never Have to Worry About Missed Deadlines or Penalties  – at just AED 500.

Trusted by 1000+ Businesses in UAE

Keep Your Books in Perfect Order to File taxes on time and avoid Penalties - 0 Errors Or Get 100% Refund

Running a business is hard enough — don’t let bookkeeping slow you down. Trust Finanshels to keep your finances in perfect order, so you can focus on building your success without worry.

Trusted by 1000+ Businesses in UAE

Get Accurate Accounting with UAE’s Trusted Team – "0 Errors Or Get 100% Refund "

Clear, transparent pricing for bookkeeping and accounting services that keep your business on track. No hidden fees, just precision and peace of mind.

Trusted by 1000+ Businesses in UAE