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Leadership Team

Ashish Tripathi

Head of Product & Monetization

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PROFESSIONAL BACKGROUND

I am a product leader at heart. What drives me is solving real problems — for customers, for partners, and for the teams I work with — and turning those solutions into products and businesses that scale.

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Over the last 14 years, I have built scalable products across FinTech and SaaS, on both the consumer (B2C) and business (B2B) sides, inside large organisations and early-stage startups. That range has given me a grounded, practical sense of how products, businesses, and teams actually come together to create value.

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At Finanshels, I lead Product & Monetization. My focus is building a finance platform that takes the cost, complexity, and anxiety out of managing money for the region's small and medium businesses — so founders can put their energy into the work they truly care about, while we help them make sound financial decisions at every step of the journey.

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CAREER HIGHLIGHTS
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Built a Credit Card Marketplace for consumers and businesses and grew it to over 3 million monthly users — one of the largest of its kind in India.
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Partnered with India's biggest lenders — HDFC, SBI, Axis, and Kotak — to transform lending into a genuinely profitable and well-run business.
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Reimagined card onboarding from a seven-day process into a 30-minute experience by rebuilding the journey around customers rather than paperwork.
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Scaled payments and corporate spend platforms used by thousands of businesses as part of their everyday financial operations.
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Built enterprise finance software early in my career that competed with SAP and Oracle solutions and operated across some of the world's largest companies.
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Grew and mentored strong product teams, building a culture of ownership, innovation, and high-impact execution.
Product Expertise
Product Strategy & Roadmap
Monetization & Business Building
FinTech — Credit, Lending & Payments
B2B & B2C SaaS
Embedded Finance & AP Automation
AI-enabled Products & Workflows
Partnerships & Bank / API Integrations
Compliance-aware Product Design
Team Building & Product Governance
Scale Your Finance Operations with

Ashish Tripathi

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Get in touch with me
Email
ashishtripathi@finanshels.com
ADDITIONAL LINKS

MORE DETAILS

Most recently I spent five years at Paytm leading Credit & Payments. Before that, I built procurement and accounts-payable SaaS at GEP and Zycus — competing with SAP and Oracle, and going live at some of the world's largest enterprises. I hold a B.Tech from NIT Trichy, and I keep learning constantly, lately through hands-on work in Generative and Agentic AI.

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I am endlessly curious. I like thinking about business, startups, money, technology, AI, geopolitics, astrophysics, and human psychology — and I enjoy the thought experiment of anticipating how things will play out next. I hold strong views, but I hold them loosely; I would rather learn something new than be right.

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Outside work, I play most sports (badminton is my current game), I have trekked to Everest Base Camp, and I build small AI projects for fun.

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What I care about most is building products that solve real problems and make a genuine difference in people's lives. If you would like to talk about products, startups, AI, or just have a general catch-up, I am easy to reach on LinkedIn — I would be glad to connect.

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