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Leadership Team

Ashish Tripathi

Head of Product & Monetization

PROFESSIONAL BACKGROUND

I am a product leader at heart. What drives me is solving real problems — for customers, for partners, and for the teams I work with — and turning those solutions into products and businesses that scale.

Over the last 14 years, I have built scalable products across FinTech and SaaS, on both the consumer (B2C) and business (B2B) sides, inside large organisations and early-stage startups. That range has given me a grounded, practical sense of how products, businesses, and teams actually come together to create value.

At Finanshels, I lead Product & Monetization. My focus is building a finance platform that takes the cost, complexity, and anxiety out of managing money for the region's small and medium businesses — so founders can put their energy into the work they truly care about, while we help them make sound financial decisions at every step of the journey.

CAREER HIGHLIGHTS
Built a Credit Card Marketplace for consumers and businesses and grew it to over 3 million monthly users — one of the largest of its kind in India.
Partnered with India's biggest lenders — HDFC, SBI, Axis, and Kotak — to transform lending into a genuinely profitable and well-run business.
Reimagined card onboarding from a seven-day process into a 30-minute experience by rebuilding the journey around customers rather than paperwork.
Scaled payments and corporate spend platforms used by thousands of businesses as part of their everyday financial operations.
Built enterprise finance software early in my career that competed with SAP and Oracle solutions and operated across some of the world's largest companies.
Grew and mentored strong product teams, building a culture of ownership, innovation, and high-impact execution.
Product Expertise
Product Strategy & Roadmap
Monetization & Business Building
FinTech — Credit, Lending & Payments
B2B & B2C SaaS
Embedded Finance & AP Automation
AI-enabled Products & Workflows
Partnerships & Bank / API Integrations
Compliance-aware Product Design
Team Building & Product Governance
Scale Your Finance Operations with

Ashish Tripathi

Get in touch with me
Email
ashishtripathi@finanshels.com
ADDITIONAL LINKS

MORE DETAILS

Most recently I spent five years at Paytm leading Credit & Payments. Before that, I built procurement and accounts-payable SaaS at GEP and Zycus — competing with SAP and Oracle, and going live at some of the world's largest enterprises. I hold a B.Tech from NIT Trichy, and I keep learning constantly, lately through hands-on work in Generative and Agentic AI.

I am endlessly curious. I like thinking about business, startups, money, technology, AI, geopolitics, astrophysics, and human psychology — and I enjoy the thought experiment of anticipating how things will play out next. I hold strong views, but I hold them loosely; I would rather learn something new than be right.

Outside work, I play most sports (badminton is my current game), I have trekked to Everest Base Camp, and I build small AI projects for fun.

What I care about most is building products that solve real problems and make a genuine difference in people's lives. If you would like to talk about products, startups, AI, or just have a general catch-up, I am easy to reach on LinkedIn — I would be glad to connect.